The Balm Cosmetics Event Launch

The Balm Launch event Gardels Bar 2012

 

From the moment I was approached to work on the Australian launch of ‘The Balm’ I felt an incredible synergy between the balm’s personality and the vintage world I have created based on mine. Vintage Allsorts provides me with a business that is fun , nostalgic , feminine, quirky and creative , a world that brings vintage culture to life. The launch event for the balm shared all of those ideas.

The Balm cosmetic brand was created 8 years ago by Marissa Shipman.With so many different make up brands on the market, it’s sometimes hard to distinguish one from the other and what is it that sets them apart.TheBalm hasn’t re-invented the wheel, it’s a simple yet functional make up and skin care range that has fabulous products, great packaging, healthy ingredients and a sense of humour to boot! TheBalm has real character that gives women a sense of EMPOWERMENT… for example; as the ‘Boy’ Blushers claim, “so many men, so little time”!!

 The other exciting fact is that all the balm beauty products have skin care benefits with vitamins and plant based ingredients, and even more importantly that every product is free from harmful chemicals. This means no sulphates, parabens, GMOs synthetic fragrances, dyes and preservatives.

Today the business is 100% family owned and she works with sister Jordana and father Robert and a host of employees to get theBalm out to over 48 countries around the world.

The event was held at Gardel’s bar and played host to a who’s who of the Sydney beauty , fashion and media industries all enjoying the flirty , fun fifties atmosphere created by the location and added entertainment.

The Hollywood Honeys serenaded the room with their luscious vintage vocals while Make up artists provided fifties style make overs for the guests. A Vintage dress and jewellery display created a brilliant visual to represent the personality of the brand and created the perfect backdrop for the afternoons activities.

I was thrilled to be involved with a range of products and a brand that aligns with so many of my own brand beliefs and inspirations.

The Balm Launch event Gardels Bar 2012

Makeovers at The Balm Launch event Gardels Bar 2012

Pia Andersen hosting The Balm Launch event Gardels Bar 2012

The Hollywood Honeys singing at The Balm Launch event Gardels Bar 2012

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