Last week I was very proud to host a Vintage High Tea for the McGrath Foundation.
High Teas have been a tradition for the Foundation since its creation 10 years ago and was in fact the very first fundraising initiative organised by Jane McGrath and her best friend Tracy Bevan (Director of the McGrath Foundation).
McGrath hosts High Teas in Sydney and Melbourne as a way to connect with supporters and raise funds to continue their work in breast cancer support and education.
Much of their funding places Breast Care Nurses in communities across Australia. These nurses provide vital emotional support to breast cancer patients and their families and so far 105 nurses have been placed. When you consider it costs $380,000 to fund each breast care nurse for 3 years, you can appreciate the importance of their amazing fundraising programs.
Our event was held in conjunction with BP Australia who has been using their Australia-wide network of 1400 stores to help raise money for the McGrath Foundation. Our High Tea last week was held in one of their service stations to promote BP’s ‘Believe In Pink’ campaign – every time someone picked up the pump at a BP station between 1st – 7th October, BP was donating to McGrath. Last week they reached the wonderful milestone of giving a $1 million dollar cheque to the foundation which is the total money raised over the past 3 years.http://www.bp.com/en_au/australia/promotions/bp-mcgrath-partnership.html
The aim of our installation was to raise awareness for the Believe in Pink campaign, the McGrath Foundation and Curve Lurve, which is the McGrath Foundation’s education initiative, aimed at increasing breast awareness in young Australians, with a particular emphasis on young women.
You can imagine the surprise and reaction of the customers upon entering the service station to see a lush and decadent High Tea set up complete with everything pink! A decadent flower wall, vintage inspired props, The Curve Lurve vintage caravan and ladies dressed in their finest pink vintage ensembles enjoying a beautifully catered feast.
A network of fabulous women in pink, playing and posing in the morning sunshine started broadcasting an important message and sharing the event with their followers and friends on social media.
This meant the roll out was almost instantaneous and the Believe in Pink message was spreading quickly through the Instagram, Facebook and Twitter feeds of all in attendance and friends sharing, liking and commenting on the pretty in pink images.
There was an online High Tea hosted by wonderful Sydney food blogger @BreakfastInSydney held simultaneously to our BP event. This virtual High Tea helped spread the word about the campaign. Wherever people were, they could post a pic of their morning tea and show their support for McGrath.
Darling Sasha from Sherbet Birdie was also in attendance capturing some truly stunning images from the event seen throughout this blog post. Passers-by were stopping and posing for photos with us and it was an incredibly powerful and positive event. Just search for the #believeinpink hashtag on Instagram and Facebook to see all the fun we had and also the success of the fabulous virtual High Tea.
Don’t forget, throughout October, select BP sites are still collecting donations for McGrath You can see a list of participating stores here http://www.bp.com/en_au/australia/promotions/Believe-in-pink-donation-sites.html
I was thrilled to be apart of such an important initiative and will continue to support the McGrath Foundation however I can – and very importantly ladies, make sure you check your boobies!!